Just a thought, because contrary to accepted opinion I really don’t know everything, but back to the subject which is Google’s ever changing algorithm.

The reasons for changing the algorithm according to Google is to produce quality original content in search results and cut out spam, copied, duplicate content.

This is a noble ideal on behalf of Google who by the way don’t really care what shows on the top of their pages in the form of Adwords as long as the spammer is paying them.

But the thought that comes to mind is that the only people who are going to be able to keep altering their seo in reaction to Google’s changes are people who can afford to do so, and who wants to be top of search and has lots of money available to accomplish this.

Well seeing as Apple has more reserves than the US government as do a lot of corporations you do not have to look to far in your quest to see who can afford to match Google move for move.

Like all things good in capitalism, it won’t be too long before the search results being spewed out by the search engine run by the corporation that is Google will be dominated by their corporate brothers.

With this in mind the question comes to light: What is a poor guy to do.

And the only answer I can come up with is find a way to make a buck that is not reliant on Google unless you can afford to deal with their endless search for original content.

And here is a tip if you think original content is the answer you are severely delusional, I have a website/blog with hello world as its only content and it is PR2, I also have a blog with hundreds of original posts which is PR0, which goes to show what Google really thinks of original content.

The answer like all things will unfold with time, in the mean time beware of how much time and effort you apply to mastering Google, even the back-linkers might be in for a shock one of these days.