It really amazes me to hear all the so called web master minions freaking out because big G changed it’s algorithm and now it’s supposedly harder to rank for some stupid keyword or other.
And now half the sheep herd is sweating bullets because the super hero Matt Cutts is going to devalue exact keyword domain names in favor of brand-able domains like Google, yahoo or Reddit.
Here’s the deal from the perspective of “content is king”, I personally have a blog with hundreds of unique articles written personally by me, myself and Irene’s half sister once removed and the stupid blog is rated PR1 by the G man and ranks for zero keywords.
Now I also have a blog or two with little content that rank PR1 and are ranked on the first page for many keywords,
The thing that really amuses me is that Google being God and all, still has to revert to using back links to rate a websites relevance in relation to a keyword because it does not, repeat does not have the technology to rate content.
Google is like a latter day Stalin, they have seized control of the web and anointed themselves supreme ruler, but like the Soviet Union they are merely passing time waiting for the next nerd to come out of Stanford or MIT and tear down the iron curtain.
The web isn’t going anywhere but the same certainty may not apply to Google, dictators always seem to come to an untimely end.
So loosen up web people, for as long as the G man needs to use back links to rate websites in relation to keywords then the web is still the wild west and basically anything goes.
Unless someone in Google takes it upon them self to manually slap your site then you are dealing with a robot/computer program and these entities will never outsmart a determined spammer.
Content, take it from me is not king, a domain is a domain is a domain and I personally would rather own something like bad credit car loans dot info than yipes dot com. The thing is that yipes like yahoo or Google takes a whole pile of folding money and time to brand whereas bad credit car loans is self explanatory.
For as long as Google uses back links to decide who is on the first page results then all that really matters is anchor texted back links.
And as for exact keyword domain names, try getting one on the first page for a competitive niche without back links and you will see how much value there is (or isn’t) in having the keywords in the domain name.
Once again, at the risk of being charged with keyword stuffing, and to quote Bill Clinton’s publicists: “Its the back links stupid.”
Up to and until Google learns how to rank content without the need to consider back-links affiliate websites like Amazon will continue to dominate first page results. Just as with Shakespeare’s rose by any other name still smelling as sweet a back-link even when it goes by the name affiliate link carries link juice.
And you thought Amazon where giving you 4% out of the good of their heart.
Tags: latter day, robot computer, computer program, me myself and irene <BR/>
